The Entrepreneurs’ Guide: 13 Essentials for Launching Your Business

Free business startup guide for small business owners and entrepreneurs

13 Business Essentials to Get Your Started

For Entrepreneurs Creating Something New

Practical - Sequenced - Focused Action Steps

13 Business Essentials to Get Your Started ❋ For Entrepreneurs Creating Something New ❋ Practical - Sequenced - Focused Action Steps ❋

The Entrepreneur’s Guide: 13 Essentials for Launching Your Business

A clear, step-by-step roadmap that walks you through the early stages of launching a startup, written for first-time founders and founders returning to build something new. Each step is practical, sequenced, and focused on actions that move you from idea to early traction.

Plan with Purpose and Clarity

AI Productivity Tools

Get the NorthStar Codex, an on-demand guide with AI prompts to help you develop your business ideas.

Smartphone displaying a book cover titled 'The NorthStar Codex' by Dr. Wendy Land, AI productivity prompts for small business entrepreneurs.

North Star Ascend Learning Labs

Business Courses

Explore our range of courses designed to help you move forward with confidence.

NorthStar Foundations
$98.00
One time

NorthStar Foundations is an essential course for aspiring and early-stage entrepreneurs, guiding you through the foundational steps to establish and grow a successful small business. The curriculum emphasizes building professional operations, fostering strong client relationships through effective email campaigns, and embracing a mindset of continuous learning to stay ahead in a competitive market.


✓ The Entrepreneurs Guide (e-book)
✓ Business setup in 13 valuable steps
✓ The NorthStar Codex - a companion guide
Momentum Labs
$158.00
One time

Momentum Labs is a hands-on, step-by-step course designed for entrepreneurs and small business owners ready to unlock their full potential and accelerate their business growth. This program guides participants through practical modules that build foundational skills and confidence, regardless of their technical background.


✓ Discovering Your Zone of Genius and Uncover Your X-Factor
✓ YouTube Channel Starter
✓ Zapier Automation mini-guide
✓ Google Workspace Guide
✓ Key Metric Tracker tutorial
Velocity Labs
$258.00
One time

Velocity Labs is an actionable course built for new entrepreneurs and small business owners who want to quickly establish their digital presence and launch with confidence. This program delivers step-by-step guidance through essential digital marketing and online launch fundamentals, making it ideal for those starting from scratch or seeking to fill skill gaps.


✓ Digital Marketing 101 guide
✓ Domain Name Checklist
✓ Newsletter Planning Guide
✓ DIY Website Starter Guide
✓ Website & Product Launch Checklists

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