An actionable course built for new entrepreneurs who want to quickly establish their digital presence online
Velocity Labs
Velocity Labs
Velocity Labs is an actionable course built for new entrepreneurs and small business owners who want to quickly establish their digital presence and launch with confidence. This program delivers step-by-step guidance through essential digital marketing and online launch fundamentals, making it ideal for those starting from scratch or seeking to fill skill gaps.
Course modules include:
Digital Marketing 101: Gain a practical understanding of core digital marketing concepts, including social media, email, and online advertising, to help you attract and engage your ideal audience.
Domain Name Checklist: Navigate the process of selecting and securing the right domain name for your brand with a simple, effective checklist.
Newsletter Planning Guide: Learn how to plan, write, and organize newsletters that build relationships and drive engagement with your audience.
DIY Website Starter Guide: Get hands-on with building your own website, from choosing the right platform to setting up pages and basic design—no coding required.
Website & Product Launch Checklists: Access comprehensive checklists to ensure your website and products are ready for launch, covering everything from testing to promotion.
Velocity Labs is designed to demystify digital marketing and empower you to take control of your online launch, providing the tools and confidence needed to move your business forward.
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Lesson 1: Digital Marketing 101
Digital marketing is essential for reaching new customers, building brand awareness, and driving business growth in today’s connected world. This guide provides a practical, step-by-step overview for those starting their digital marketing journey.
Digital marketing is essential for reaching new customers, building brand awareness, and driving business growth in today’s connected world. This guide provides a practical, step-by-step overview for those starting their digital marketing journey.
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Lesson 2: Domain Name Checklist
This lesson outlines a step-by-step approach to selecting a domain registrar, including evaluating website builder integration, assessing customer support and reputation through reviews and available support channels, understanding domain transfer policies such as fees and waiting periods, and making the final registration decision based on price and features. It also provides a comparative table of popular registrars to help users make an informed choice.
This lesson outlines a step-by-step approach to selecting a domain registrar, including evaluating website builder integration, assessing customer support and reputation through reviews and available support channels, understanding domain transfer policies such as fees and waiting periods, and making the final registration decision based on price and features. It also provides a comparative table of popular registrars to help users make an informed choice.
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Lesson 3: Newsletter Planning Guide with Prompts
48 weeks (12 months) of ready-to-send newsletters. You can sprinkle in “wild card” prompts (from the bonus list: funny meme, productivity app, recent mistake fixed, etc.) in the few extra weeks of the year.
50+ Newsletter Content Prompts (bonus)
48 weeks (12 months) of ready-to-send newsletters. You can sprinkle in “wild card” prompts (from the bonus list: funny meme, productivity app, recent mistake fixed, etc.) in the few extra weeks of the year.
50+ Newsletter Content Prompts (bonus)
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Lesson 4: DIY Website Starter Guide
This document provides a comprehensive guide for entrepreneurs on building and maintaining a professional website, including steps for site review, domain connection, and ongoing updates. It also features a detailed branding assets checklist covering essential elements such as logo design, color palette selection, and content refresh strategies to ensure effective digital presence and brand consistency.
This document provides a comprehensive guide for entrepreneurs on building and maintaining a professional website, including steps for site review, domain connection, and ongoing updates. It also features a detailed branding assets checklist covering essential elements such as logo design, color palette selection, and content refresh strategies to ensure effective digital presence and brand consistency.
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Lesson 5: Website Launch Checklist
This document outlines the final steps for launching a website, including publishing essential legal pages like the privacy policy and terms of use, removing any under-construction notices, and publicly announcing the launch through channels such as email and social media.
This document outlines the final steps for launching a website, including publishing essential legal pages like the privacy policy and terms of use, removing any under-construction notices, and publicly announcing the launch through channels such as email and social media.
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Lesson 6: Product Launch Checklist
This document outlines the essential steps for a successful product launch, including sending thank-you and follow-up emails, gathering customer feedback and reviews, analyzing key performance indicators, and planning ongoing engagement through future updates and campaigns. It also references practical tools and templates from industry leaders to support each phase of the launch process.
This document outlines the essential steps for a successful product launch, including sending thank-you and follow-up emails, gathering customer feedback and reviews, analyzing key performance indicators, and planning ongoing engagement through future updates and campaigns. It also references practical tools and templates from industry leaders to support each phase of the launch process.
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Velocity Labs is an actionable course built for new entrepreneurs and small business owners who want to quickly establish their digital presence and launch with confidence. This program delivers step-by-step guidance through essential digital marketing and online launch fundamentals, making it ideal for those starting from scratch or seeking to fill skill gaps.
