Guidance for Emerging Entrepreneurs

The Land NorthStar

Guiding Founders Toward Their True North

Every founder has a vision—but not always a clear path forward. The Land NorthStar was created to change that. We help entrepreneurs cut through the noise, find direction, and build businesses that last.

Led by Dr. Wendy Land, educator and strategist, we're here to light the way.

Our Story

The Land NorthStar was founded on a simple truth: every entrepreneur has an inner compass—but not everyone knows how to use it.

Too many founders build from chaos instead of clarity. Too many rush instead of building something that lasts. Too many chase distractions instead of following their true path.

We're here to change that.

At The Land NorthStar, we combine purpose, strategy, and vision to help entrepreneurs build businesses that are aligned, sustainable, and meaningful.

Like the North Star that has guided travelers for centuries, we're here to light the way—especially for first-time founders stepping into the unknown.

With step-by-step frameworks, helpful tools, and a supportive community, we help founders rise not by luck, but by intention.

Led by Dr. Wendy Land—educator, strategist, and champion of entrepreneurial growth—The Land NorthStar guides you toward your highest potential with grounded wisdom and real support.

Your future isn't an accident. It's a choice.

And it starts with knowing where you're headed.

Why It Works

Clarity Creates Momentum The best businesses aren't built fast—they're built with intention. We help you see the path clearly so you can move forward with confidence.

Stay Ready, Not Reactive Business moves fast. We give you the tools to adapt and lead—so you're always a step ahead, not scrambling to catch up.

Know Yourself, Grow Your Business Founders who understand their strengths build businesses that last. We help you lead from the inside out.

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Position Statement

The Land NorthStar empowers new and minority entrepreneurs to build thriving, meaningful businesses—step by step. Unlike generic training platforms, we combine culturally-rooted, actionable guidance with a supportive community, interactive tools, and ongoing mentorship. Our programs are designed for founders who want more than information—they want clarity, encouragement, and real-world momentum at every step.

Our Core Offerings

NorthStar Ascend™

Online and on-demand courses at your fingertips. Here to assist your business journey.

The Guild of Merchants™

A member-based community for ambitious founders committed to steady, intentional growth.

StarPath Strategy Sessions™

Group ‘Think Tank’, strategy sessions to help you gain clarity for navigating decisions with precision.

Polaris Leadership Series™

A live and on-demand leadership workshop and more.

NorthStar Compass Vault™

Gain access to actionable prompts that will help you guide the path to business success.

Start Your Journey Today

Our Faithful Mission

  • A professional woman with curly black hair, wearing a navy blazer and holding a golden clipboard, standing in front of a circular background with floral and star designs, and the text 'Land NorthStar'.

    Mission

    To guide first-time entrepreneurs from confusion to clarity—providing the tools, frameworks, and support they need to build intentional, sustainable businesses.

  • A decorative emblem with a compass design, featuring the text 'The Land Northstar' in the center, set against a background split between beige and dark blue.

    Vision

    A world where every entrepreneur has the direction and confidence to build a business that lasts—rooted in purpose, not panic.

  • Graphic design with gold and blue elements featuring a compass rose and geometric shapes, with the text 'The Land North-Star' in the center.

    Values

    Clarity Over Chaos We cut through the noise so you can focus on what matters. Clear thinking leads to confident action.

    Intention Over Speed: Building well beats building fast. We help you grow at a pace that's sustainable and true to your vision.

    Direction Over Distraction Stay focused on your path. We help you tune out the shiny objects and follow your true north.

    Leadership From Within The strongest businesses are built by founders who know themselves. We help you lead with self-awareness and purpose.

    Community Over Competition. We rise by lifting others. Growth is better when it's shared.

    Steady Progress Over Perfection Small, consistent steps lead to lasting success. Done is better than perfect. Forward is better than stuck.

  • A detailed emblem for 'The Land Northstar' featuring a premium geometric design with blue, gold, and white colors, incorporating a star compass symbol and modern art deco style.

    GOALS

    200 paying members across tiers; $6k–$8k MRR

    3 flagship programs (Ubuntu Leadership Labs, Momentum Labs, and Velocity Labs)

    70% course completion; 40% advance to next tier; NPS 50+

    Partnerships in WA, VA, and NM, pilots in NV, and MT.

Ubuntu Principles

A poster with abstract graphic design of a person with outstretched arms, combining various colorful geometric shapes, with the text 'UBUNTU LEADERSHIP' underneath.

Our Guiding Principles

  • Lead with Compassion Practice forgiveness, mercy, and grace in all interactions.

  • Honor Every Person Value human life and treat everyone with dignity and respect.

  • We're All Connected. Recognize that our actions affect others—because we rise and fall together.

  • Choose Harmony Over Conflict. Shift from confrontation to conversation. Seek understanding, not victory.

  • Reconcile, Don't Retaliate. Favor healing and fairness over punishment and division.

  • Listen to Understand Use honest, face-to-face dialogue to resolve differences—not debate to "win."

  • Stay Respectful. Maintain a positive attitude, share concerns, and communicate civilly—always.

Making connections

Changing lives

Dr. Wendy Land

Meet the Founder

The Land NorthStar is dedicated to empowering small business owners with practical education, mentorship, and ethical leadership tools. Founded by Dr. Wendy, an expert in management and community impact, our platform integrates the Ubuntu philosophy with real-world business strategies. We offer interactive courses, actionable resources, and ongoing support to help entrepreneurs build resilient businesses and foster positive change. Committed to integrity, collaboration, and sustainable growth, The Land NorthStar guides small business owners toward greater purpose, profitability, and community impact—lighting the path to a more just and prosperous future.

I look forward to working with you.

Dr. Wendy Land

We're not here to follow trends—we're here to build something timeless. With a blend of creativity, strategy, and heart, we help ideas come to life.

Let's Work Together