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Get The Entrepreneur’s Guide to go from idea to income
What’s Inside the Guide?
How to Start Your Own Business – Entrepreneur’s Guide (2025)
A clear, step-by-step roadmap that walks you through the early stages of launching a startup — written for first-time founders and founders returning to build something new. Each step is practical, sequenced, and focused on actions that move you from idea to early traction.
Legal and financial setup checklist: A comprehensive checklist covering the legal and financial essentials every new business needs: choosing the correct entity, registering your business, securing necessary permits and licenses, drafting basic contracts and founder agreements, setting up bookkeeping, selecting accounting software, and establishing tax and payroll processes. Each item includes why it matters, a suggested timeline, and common pitfalls to avoid.
Branding and website launch tips: Hands-on guidance for creating a brand that resonates with your target audience and launching a simple, effective website. Topics include naming and positioning, crafting a clear value proposition, visual identity basics (logo, color palette, typography), content priorities for launch, user-friendly site structure, and low-cost tools and templates to get online quickly. Includes a short launch checklist to help you avoid missing critical elements like analytics, contact forms, and legal pages.
Fundamental tools and resources used by successful founders. A curated list of the actual tools, platforms, and templates founders rely on — from project management and customer discovery tools to payment processors, hosting, and legal document libraries. For each resource, you’ll get a brief description, best use cases, and tips for getting started fast so you can pick what fits your business and budget.
Bonus: quick wins and next-step playbook. Practical suggestions for high-impact actions you can take in the first 30, 60, and 90 days after launch — prioritize early customer feedback, set up simple marketing experiments, and build systems that scale. The guide is designed to turn uncertainty into a clear plan you can execute.
This guide is recommended if:
You have a business idea but feel stuck on where to start
You’re overwhelmed by all the advice online
You want a proven path to launch without wasting time or money
This guide is made for first-time founders, freelancers, and side hustlers.
Download The Entrepreneur’s Guide and Launch with Confidence
Why Trust Us?
Dr. Wendy Land has been helping small business owners build and grow their businesses for over ten years. She holds a Doctorate in Management and runs multiple online businesses.
Testimonials
Samantha R., Boutique Owner
“NorthStar gave me the clarity I needed to finally launch my business. I used to feel overwhelmed by the endless checklists and legal jargon, but their step-by-step approach made the process manageable—and even exciting. Today, I’m not just a dreamer, I’m a business owner!"
David M., Freelance, Web Designer
"As a first-time entrepreneur, I had no idea where to begin. NorthStar’s resources were like having a business coach in my pocket. Their guides saved me weeks of trial and error, and I landed my first paying client within two months. Worth every penny."
Angela T., Online Fitness Coach
"What I love most about Land NorthStar is how approachable everything feels. Starting a business can feel intimidating, but they’ve made it simple, clear, and even fun. Their checklists and templates gave me the confidence to move forward without second-guessing every step."
Marcus L., E-Commerce Entrepreneur
"Land NorthStar is more than a resource—it’s a launchpad. I felt supported at every stage, from setting up my LLC to marketing my first product. Their tools helped me focus on progress instead of perfection, and that shift has been game-changing."